This is my mega project.
The biggest thing I’ve ever built and I’m still building it.
Since 2022, I’ve been leading the digital transformation of this company that had no digital marketing department at all. From scratch, I created and grew it, entrepreneurially, like a startup within the company.
In the beginning, I was the entire digital marketing team.
I built complete marketing funnels, crafted strategies and growth plans, and launched both B2B and B2C advertising campaigns from the ground up. I led digital growth by initiating and launching our website for the first time. Along the way, I also tackled and solved critical logistical challenges that stood between us, our customers, and our retail partners.
I wore every hat you can imagine:
- Social media specialist
- Graphic designer & branding
- UX/UI & website builder
- Copywriter & content creator
- Media buyer & SEO specialist
- Videographer, camera operator, scriptwriter, editor and even the face in front of the camera.
I learned what I didn’t know, and I did whatever it took to make things happen, one milestone at a time.
Today, I lead a growing marketing team of 3 to 5 talented people.
We’re still learning. Still building. Still growing.
This project has shaped me, not just as a marketer, but as a self-learner, a builder, and a leader.
And we’re just getting started.